Logo design project
A logo design for a Germany-based yoga teacher.
Isabelle came to us wanting a simple logo with a hand-drawn yet elegant feel for her freelance yoga teaching practice.
Lekker is a Dutch word meaning yummy / lush. Isabelle believes that everyone should feel good doing yoga, no matter their ability or experience. She wants to create a safe, cosy space in her classes.
We used hand-cut forms and warm colours to create a playful, earthy aesthetic for Lekker Yoga’s logo. We added created secondary logos that can be used in different colour formats and included logo guidelines so the client knows how to use the logo optimally.