Logo Design | Brand Voice | Web Design
Ground & Balance
An identity and website for a boutique retreat business.
Lauren and Lydia initially came to us with the idea for their retreat business, combining their joint skillset of massage, yoga and personal training. They wanted a simple visual symbol representing the balance of flowing water and grounded earth.
The symbol came before the name, as we consulted on the brand voice and name ideas, the simple symbol we created solidified the original name idea of Ground & Balance.
From there we went on to create a simple website using Squarespace. The aim was to showcase their simple, balanced approach to mind & body wellbeing and sell their first retreat in Portugal.
Unfortunately the site was launched just before the Covid-19 pandemic broke out, and Lauren & Lydia had to cancel their first retreat. We quickly helped Lauren set up a payment portal for her online classes and workshops as they adapted to online classes.
So happy with this clean and simple design from @ardea_creative... its exactly what I was looking for 💫 Also the girls are hands down the best to work with if you're wanting brand and marketing guidance!