Finding our brand name, ARDEA, perfectly mirrors how we work together. It was easy, simple and it just flowed.
At the very start of our collaboration in Dec 2018, we were sitting by a river in Brazil playing inspiration tennis with all our ideas when a heron flew past to sit on the rock by us.
Out of curiosity we looked up the Latin name for heron, which is Ardea.
Jasmine, who is all about taking action thought it sounded like ‘our day’ and Olivia, who is full of big ideas said it sounded like ‘idea’. Turning ideas into action and seizing the day is what we do, so this was starting to feel really aligned.
We then looked into the symbolism behind heron, and discovered this bird can represent following your path, finding unconventional ways to stay determined whilst picking your way through marshes and mud! It’s about being self-reliant and designing the life you believe in.
This is exactly who we are. We work with our clients’ ideas and take action now to communicate them to the world. We also love how the heron represents where land meets water symbolising the beautiful duo of these two elements where water’s fluidity and creative flow are held by the sturdy structure of the earth. In the Celtic traditions, the heron is a symbol for autonomy, persistence, and longevity.
World Birds say:
“Heron symbolism is important because the heron meaning refers to tranquility and stillness for us humans. We need to understand these two elements well if we wish to recognize the opportunities in life.
The symbolism also signifies determination because we are bound to wade through marshes and ponds through life’s journey, but we must never give up.”
The story behind how we found our brand name and the symbology of the heron perfectly mirrors who we are, what we do and how we support others to pursue work that challenges the status quo and paves the way for social change!