Meaningful Marketing for Freelancers & Changemakers
Turn your ideas into reality
A 7 week online course designed to develop your ideas and streamline your marketing activities, so that you have more time to do what you love.
We see so many business owners with a brilliant vision when it comes to doing their thing, but when it comes to Marketing, they’re lost! We know that not everyone is at the stage where they want to outsource their work, and that you can make a really good start yourself.
This course is about breaking down the mountain of marketing into straightforward, tangible steps. We’ll show you how to turn your idea into a brand, reach the right people and manage all of this around your business’ main activities as well as put your own wellbeing on the to-do-list.
This course is your you if:
⌓ You find the idea of ‘marketing’ overwhelming and want to streamline your activities, so you have more time to do what you love.
⌓ Are in the first stages of exploring your ideas and want to learn more about launching your own business.
⌓ Are someone who finds the business and marketing side of things a bit tricky / boring / difficult to get your head around.
⌓ Are a small business owner / creative / freelancer working solo.
⌓ Are a purpose led project, perhaps NGO, non-profit or community based group wanting to learn more about reaching the right people.
⌓ Want to get a deeper understanding of authentic marketing, developing professionally at the same time as working on your personal growth.
What is included:
✉ 7 chapters covering essential components to market meaningful projects in an authentic way, whilst keeping your own wellbeing in balance with your work.
✎ Carefully designed homework tasks to put the theory into practice and help you grow your ideas and take action for your business / project.
☺ You’ll be part of a closed Facebook group with other course participants/alumni. As course leaders we will be on hand to answer your questions via email or in the FB group.
✍ Project planner spreadsheet to get your projects organised with a tutorial video on how to use it, plus weekly planner print out.
♫ Extras including things like tailored playlists, guided meditation audio and step-by-step guide to launching.
♕ Lifetime access to the course as a resource to refer back to at any time.
☁ Inspirational quotes for each week’s theme and a reading list.
We are Olivia and Jasmine, founders of Ardea Creative.
When we started out business journey together, we had no idea what to expect. We didn’t have much of a plan or any idea how we’d find our first client. Fast forward to a year later and we’re running our business from the road, working with clients across 4 continents and building an international community of ethical entrepreneurs.
With a combined background in marketing, design, writing, retreats and yoga therapies, we’ve combined our expertise and experience to bring you a course covering the essential building blocks to developing your business. From building your brand and finding your ideal clients to overcoming the hurdles of creative blocks and fatigue as a hard-working entrepreneur, we’ve got you covered.
We’ll be here along the way to chat to you, and in the meantime you can head to our contact page to ask any Qs.
WEEK 1: FOLLOWING YOUR SPARK OF AN IDEAEverything starts with an idea. To kickstart, we introduce the team behind Ardea and the story of how we turned an idea into a flourishing business. Week 1 is all about tapping into your purpose to start practically implementing your own ideas.
WEEK 2: BUILDING HABITS TO SUSTAIN YOUR WORKIn order to be able to give energy to our projects, stay inspired and feel motivated, we need to be operating from a place of overall balance. Week 2 encourages you to work to your strengths, cultivate consistency and write your own recipe for success.
WEEK 3: RETHINKING BRANDING
In week 3 we take an in depth look at your brand identity: who you are, what you bring to the table, why what you do is important to you and how to communicate that to your audience.
WEEK 4: MEANINGFUL MARKETING TO SHARE YOUR PURPOSEWhen you’re clear on the purpose driving all your hard work and wholeheartedly believe in what you have to offer, marketing can actually be fun, trust us! Week 4 explores tangible tools for better understanding marketing as an authentic process rather than a profit based model.
WEEK 5: CAREFUL COLLABORATION AND MAKING CONNECTIONSWeek 5 looks at different ways you can connect to your network and collaborate with others. We are so sure that we’re not meant to do this alone, by lifting each other up we all fly higher.
WEEK 6: WHY REST IS KEY TO PRODUCTIVITYThis is possibly one of the most important lessons of them all! Week 6 looks at how to be smart with our own energy to work in a way that is more sustainable. Expect to learn about the science of stress, the importance of rest and how to find balance.
WEEK 7: THE IMPORTANCE OF CHECKING INWe firmly believe that making the time to check in with yourself both personally and professionally is essential for workplace wellbeing and the success of your business or project. Week 7 is an opportunity to reflect, take stock and integrate everything you’ve learnt over the 7 week course.
BONUS CHAPTERThis step-by-step guide is your map to marketing your business. It’s aimed at beginners and is an accessible way to implement your very own marketing strategy. .
Meaningful Marketing Course price: £240
Course dates: You can start the course at any time.
Hours: Approx 2-3 hours per week commitment
Financial aid: If you are looking to invest your time in this course as part of an activist project, volunteer work or NGO then email us for a 50% discount code on the full course! We’re here to support you to take action.
Struggling financially? Concessions are available. Please get in touch with us to discuss.
Meaningful Marketing Course
Full price: £240
Course dates: You can start the course at any time.
Hours: Approx 2-3 hours per week commitment.
Struggling financially? Concessions are available. Get in touch with us to process the discount.