I write for social & environmental impact.

Hi I’m Jasmine Sara! I’m a big believer in the power of storytelling. It’s been 15 years since I first started writing for publication. Words connect, move, inspire and engage people. They have an impact, and that impact matters.

I’m a copy & content writer, messaging strategist and ethical business copywriting mentor. I help make disruptive businesses visible, so they can reach more people with their values-led mission.

I write website copy, SEO blog posts, email marketing campaigns, sales pages and more. Examples below show my services and demonstrate how I’ve supported social / environmental impact brands to tell their story.

Creative & Strategic Copywriting for Web

I create custom copy for the websites of values-led brands. This involves establishing the website goals and creating a user journey/sitemap that prioritises choice, consent and clarity. I also include SEO keywords. I believe successful copy for web merges strategy with creativity and is grounded in ethical marketing principles. Copywriting for web is both technical and creative, requiring expert project management. I weave a brand’s story, values and tone of voice into every webpage I write for them.

Here are some examples of my copywriting work for new websites in collaboration with designers:

The Ops Collective

Copywriting + Brand Voice for a women owned & values-led operations consulting firm.
Read Web Copy

FairForce: Brand Impact Consultant

Web copy for an ethical business that supports entrepeneurs to centre social equity in their marketing, operations and systems.
Read Web Copy

Together Culture

Copywriting for web + campaign messaging to support a community interest company bringing together social entrepreneurs, artists & civic minded citizens in Cambridge
Read Web Copy

Suelo Segrado: Social Farming Initiative

Web copy for a collective of sustainable organic farmers selling veg boxes and artisan products with farm to door delivery in Peru.
Read Web Copy

Sitemap Design, Copywriting Mentorship & Editing

I also help clients to write their own copy for web with my copywriting for web support package. This includes project management, brand discovery process, basic SEO keyword research, user journey + sitemap/ page structure design, and tailor-made copy templates for each page. I lead a workshop call to hand over the templates, offer guidance and develop the brand voice. Finally I give editing feedback to get the copy to it’s ready-for-web stage and collaborate with different designers to hand over the web copy/ SEO keywords to them. We have a team quality check onsite before launching.

Here are some examples of website copy I have supported clients to write:

The Bloom

Copwriting support to connect people with impact careers via this intersectional feminist newsletter.​
Read Web Copy

Valley Camp

A non-profit organization providing environmental and outdoor education to children and teenagers.
View Website

Where We Tread

Inclusive outdoor adventure group trips and first aid training.
Read Web Copy

Travel blogging

One of my areas of interest and expertise is travel writing. I’ve written various content on the road! Here are just some of my project specific blog posts in Travel publications from the last 8 years:

POSITIVR France

Fair Share exchange is a philosophy that can change the world (written in French)
Read Article

Positive News

Five Reasons Gluten-Free Travel is a Pleasure, Not a Burden
Read Article

Worldpackers SEO Blog

Ways to Manage Living Where You Work
Read Article

SEO Blog Writing

I write blog posts for clients to SEO briefs. I pride myself in fitting SEO keywords into the text organically, whether writing copy for sales pages, websites or content for blogs. It’s important to me for SEO to be used in a way that sounds natural and engaging as opposed to keyword stuffing at the expense of quality writing. 

What We Mean When We Say Diversity, Equity And Inclusion In The Workplace

for FairForce Consulting Blog on Ethical Business
Read Article

Trauma-Informed Yoga Helps Survivors of Abuse to Heal

for Yoga Basics Educational Blog
Read Article

What Is Ethical Copywriting?

For Ardea Creative
Read Article

My clients say

"Jas’ copywriting and editing skills were phenomenal. She drafted pieces of content for the website that felt exactly how I wanted them to be: approachable, inclusive, culturally competent and authentic.”
MargheritaFairForce Founder & Community Building Strategist
“These guys are offering an impeccable service. They are not only conscientious and reliable, but they are thoughtfully creative, smart and always a few steps ahead. I can’t tell you how much I’ve been enjoying working with them. It feels such a relief to have been able to pass off this whole area of my business so I can focus on the part that I’m best at.”
RomaBirthing a Better World
“From the start it’s been a pleasurable process, with clear communication, flexibility and creativity on tap.”
TamsinSomatic Coach
“I had a fantastic experience with Jas as my ethical copywriting mentor. I knew I had a lot of passion for writing and a lot of creative ideas but I didn’t know how to streamline them and apply them to my job. Jas gave a really good flexible yet structured approach to everything. Jas is a great mentor that I’d highly recommend!”
RosieNewcastle Wood Recycling CIC
"Jasmine helped me see the value of my work and become confident in what I write. Unlike other consultants who just point out what is wrong in the client's project, Jasmine was really generous not only in offering me her expertise but also identifying what is already good about my project."
NanamiCoach
"Our process of working with Jas was incredibly clear, smooth, and effective. Ardea is incredibly easy to work with and are skilled at taking dry, ambiguous information and translating in a way that is accessible and impactful."
The Ops CollectivePeople-Centred Consulting Firm
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