Meaningful Marketing for Freelancers and Changemakers
We take you from a place of overwhelm and noise to finding your clarity and focus. This course will guide you to launch your project, make an impact and take care of yourself along the way!
Turn your ideas into reality
A 7 week online course designed to develop your ideas and streamline your marketing activities, so that you have more time to do what you love.
We see so many business owners and creatives with a brilliant vision when it comes to their area of expertise, like running workshops or crafting in the studio. But they find the Marketing side a chore, a bore and overwhelming. We know that not everyone is at the stage where they want to outsource their work, and that you can make a really good start yourself. This course makes Marketing exciting, accessible and meaningful.
This course is about breaking down the mountain of marketing into straightforward, tangible steps. We’ll show you how to turn your idea into a brand, reach the right people and manage all of this around your business’ main activities as well as put your own wellbeing on the to-do-list.
The PLUS version of the course includes the addition of an hour-long 1 to 1 coaching session with Bishop Reid, marketing and sales strategist. Bishop has partnered with Ardea to help MM course participants learn effective copywriting techniques in order to hone their unique brand messaging and enhance the value of the content in a way that actually converts.
This course is for you if:
⌓ You find the idea of ‘marketing’ overwhelming and want to streamline your activities, so you have more time to do what you love.
⌓ Are in the first stages of exploring your ideas and want to learn more about launching your own business.
⌓ Are someone who finds the business and marketing side of things a bit tricky / boring / difficult to get your head around.
⌓ Are a small business owner / creative / freelancer working solo.
⌓ Are a purpose led project, perhaps NGO, non-profit or community based group wanting to learn more about reaching the right people.
⌓ Want to get a deeper understanding of authentic marketing, developing professionally at the same time as working on your personal growth.
What is included:
✉ 7 chapters covering essential components to market meaningful projects in an authentic way, whilst keeping your own wellbeing in balance with your work.
✎ Carefully designed homework tasks to put the theory into practice and help you grow your ideas and take action for your business / project.
❂ Our unique Brand Voice template to make sure you nail your written message which will set you up for success.
☺ You’ll be part of a closed Facebook group with other course participants/alumni. As course leaders we will be on hand to answer your questions via email or in the FB group.
✍ Project planner spreadsheet to get your projects organised with a tutorial video on how to use it, plus weekly planner print out.
♫ Extras including things like tailored playlists, guided meditation audio and step-by-step guide to launching.
♕ Lifetime access to the course as a resource to refer back to at any time.
☁ Inspirational quotes for each week’s theme, a reading list and carefully curated resources strategically planned throughout to support solid foundations for your project.
☏ In the Plus version of the course only – 1 hour individual coaching session with Bishop Reid. Focus on pinpointing your ideal audience and tailoring your brand voice.
We are Olivia and Jasmine, founders of Ardea Creative.
When we started out business journey together, we had no idea what to expect. We didn’t have much of a plan or any idea how we’d find our first client. Fast forward to a year later and we’re running our business from the road, working with clients across 4 continents and building an international community of ethical entrepreneurs.
With a combined background in marketing, design, writing, retreats and yoga therapies, we’ve combined our expertise and experience to bring you a course covering the essential building blocks to developing your business. From building your brand and finding your ideal clients to overcoming the hurdles of creative blocks and fatigue as a hard-working entrepreneur, we’ve got you covered.
We’ll be here along the way to chat to you, and in the meantime you can head to our contact page to ask any Qs.
- Nailing and structuring the foundation of your content ensuring you’re getting in front of the right people with the right message.
- Assisting you with copywriting strategies and techniques that attract the right people and lead to conversion.
- Consulting with you to plan and execute on brand growth strategies to grow your platform in ways that are aligned with your brand values.
WEEK 1: FOLLOWING YOUR SPARK OF AN IDEAEverything starts with an idea. To kickstart, we introduce the team behind Ardea and the story of how we turned an idea into a flourishing business. Week 1 is all about tapping into your purpose to start practically implementing your own ideas.
WEEK 2: BUILDING HABITS TO SUSTAIN YOUR WORKIn order to be able to give energy to our projects, stay inspired and feel motivated, we need to be operating from a place of overall balance. Week 2 encourages you to work to your strengths, cultivate consistency and write your own recipe for success.
WEEK 3: RE-STRATEGISE YOUR BRAND
In week 3 we take an in depth look at your brand identity: who you are, what you bring to the table, why what you do is important to you and how to communicate that to your audience. Here if you purchase the Plus version of the course you will have your individual coaching session with Bishop to guide you through the process of nailing your brand voice.
WEEK 4: MEANINGFUL MARKETING TO SHARE YOUR PURPOSEWhen you’re clear on the purpose driving all your hard work and wholeheartedly believe in what you have to offer, marketing can actually be fun, trust us! Week 4 explores tangible tools for better understanding marketing as an authentic process. We want you to make an impact AND an income.
WEEK 5: CAREFUL COLLABORATION AND MAKING CONNECTIONSWeek 5 looks at different ways you can connect to your network and collaborate with others. We are so sure that we’re not meant to do this alone, by lifting each other up we all fly higher.
WEEK 6: WHY REST IS KEY TO PRODUCTIVITYThis is possibly one of the most important lessons of them all! Week 6 looks at how to be smart with our own energy to work in a way that is more sustainable. Expect to learn about the science of stress, the importance of rest, how to find balance and how all of this can be beautifully mirrored in your marketing strategy.
WEEK 7: THE IMPORTANCE OF CHECKING INWe firmly believe that making the time to check in with yourself both personally and professionally is essential for workplace wellbeing and the success of your business or project. Week 7 is an opportunity to reflect, take stock and integrate everything you’ve learnt over the 7 week course.
BONUS CHAPTERThis step-by-step guide is your map to marketing your business. It’s aimed at beginners and is an accessible way to implement your very own marketing strategy. .
Meaningful Marketing Course
Full price: £240
Course dates: You can start the course at any time.
Hours: Approx 2-3 hours per week commitment.
Meaningful Marketing Course Plus
Meaningful Marketing Course price: £290
Course dates: You can start the course at any time.
Hours: Approx 2-3 hours per week commitment. An extra hour in week three for your coaching session with Bishop.
Financial aid: If you are looking to invest your time in this course as part of an activist project, volunteer work or NGO then email us for a 50% discount code on the full course! We’re here to support you to take action.
Struggling financially? Concessions are available. Get in touch with us to process the discount.
We’d especially like to encourage Black, Indigenous & People of Colour (BIPOC) to contact us so we can process discounted rates or full scholarship places. We recognise existing systemic racial inequality that leads to extra barriers or lack of opportunity in education and business for BIPOC. We want to make sure our online course challenges existing power structures and says to BIPOC that we value you as leaders and understand how underrepresented you are in well-being spaces and business.