This is for:
ꐕ Anyone starting out as a freelancer for the first time, who wants to write marketing materials themselves but needs extra support and direction.
✺ Budding copywriters with no idea where to start.
✎ Small business owners / entrepreneurs who need to get clear on their messaging for an existing or new project.
⟿ Those who care about the impact their work has and want to carefully consider how their marketing can be focused on inclusivity, harm reduction and challenging existing power structures.
❂ People who see the value in putting time into laying solid foundations.
Pre-call questionnaire. 30 minute kick-off call to establish your goals.
1 hour call to teach the Ardea Brand Voice Creation Method with a guided process to help you get clear on your brand story, values, identity and purpose.
2 x 1 hour Strategy Session calls tailored to your needs e.g. to plan 3 months of content together, work on your website copy OR can be more focused on behind the scenes professional development such as creating/ refining your services.
Audience & industry research guided homework task (great for budding copywriters to learn how to do this part of future work for clients.)
Brand Voice template for you to work on (including prompts for some of the most relevant copy for your website / messaging.)
A clearly organised project planner managed for you to help with your behind the scenes processes. Email support throughout if you need to check-in / have any questions.
Personalised feedback from me in the form of suggested edits and comments on the writing you do throughout our time together.
The mentorship is designed to last 4 weeks. This can be flexible to fit your needs, we’ll discuss your own way of working in our first call.
Week 1: Prep & first call
Week 2: 1 hour call to teach the ARDEA brand voice process method & set homework tasks. You work on your homework & send it to me.
Week 3: 1 hour call for extra support with anything that came up doing the HW tasks. I give feedback on your brand voice creation so you can make edits & revise.
Week 4: Strategy Session 1 hour call to help set you up with what you’ll need moving forward from the mentorship.
Your Copywriting Mentor: Jasmine
Jasmine is passionate about writing for change making projects and ethical copywriting. Clients are often impressed with how she captures the essence of their story, values and mission where they struggled to express it clearly. She’s worked closely with clients 1-1 through Ardea supporting them to feel more confident about sharing their brand story and is an experienced space holder having led trauma-informed wellbeing retreats around the world.
Some of the publications Jasmine has had her writing featured:
By sliding scale
Community rate: £390 Surviving – This could be for anyone on a low income, on a tight budget or who is working for a non-profit / activist project.
Sustainer rate: £590 Driving – This price covers the costs of the training and could be for anyone who doesn’t have to worry so much about budgeting month-by-month.
Full rate: £690 Thriving – This is the full rate suggested for those who can have the training funded by their job, themselves or an investor. This rate is what makes it possible for me to offer the sliding scale pricing to make this work more accessible. As a thank you, you’ll get an extra 1 hour check-in call 4 weeks after the mentorship ends and free access to our Work From Home Well-being course.
If all this looks exciting, let’s hop on a 20 minute call to chat more about if this is right for you! Get in touch to arrange a slot.